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<ol class="midwest-timeline is-alternating" aria-label="Company history"> <li class="midwest-timeline-item complete"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2020 — Founded</strong> <span class="midwest-badge size-default theme-primary"> <span class="value">Founding</span> </span> </div> </header> <section> Started as a three-person consultancy in Chicago, focused on Rails tooling for product teams. </section> <footer> <a class="midwest-button variant-ghost size-small theme-primary" name="button" href="#"> <span class="midwest-button-content">Our story</span> <div class="midwest-loading-icon" role="img" aria-label="Loading" aria-hidden="true" style="display: none"> <div class="midwest-loading-icon-inner"> <!-- By Sam Herbert (@sherb), for everyone. More @ http://goo.gl/7AJzbL --> <svg viewbox="0 0 120 30" xmlns="http://www.w3.org/2000/svg" fill="currentColor" class="Midwest-LoadingIcon__Svg" focusable="false" aria-hidden="true"> <circle cx="15" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="60" cy="15" r="9" fill-opacity="0.3"> <animate attributename="r" from="9" to="9" begin="0s" dur="0.8s" values="9;15;9" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="0.5" to="0.5" begin="0s" dur="0.8s" values=".5;1;.5" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="105" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> </svg> </div> </div> </a> </footer> </div> </article> </div> </li> <li class="midwest-timeline-item complete"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2021 — First product</strong> <span class="midwest-badge size-default theme-cyan"> <span class="value">Product</span> </span> </div> </header> <section> Launched the MVP to 200 beta users after six months of development. NPS was 71 on day one. </section> <footer> <a class="midwest-button variant-ghost size-small theme-primary" name="button" href="#"> <span class="midwest-button-content">Read more</span> <div class="midwest-loading-icon" role="img" aria-label="Loading" aria-hidden="true" style="display: none"> <div class="midwest-loading-icon-inner"> <!-- By Sam Herbert (@sherb), for everyone. More @ http://goo.gl/7AJzbL --> <svg viewbox="0 0 120 30" xmlns="http://www.w3.org/2000/svg" fill="currentColor" class="Midwest-LoadingIcon__Svg" focusable="false" aria-hidden="true"> <circle cx="15" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="60" cy="15" r="9" fill-opacity="0.3"> <animate attributename="r" from="9" to="9" begin="0s" dur="0.8s" values="9;15;9" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="0.5" to="0.5" begin="0s" dur="0.8s" values=".5;1;.5" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="105" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> </svg> </div> </div> </a> </footer> </div> </article> </div> </li> <li class="midwest-timeline-item complete"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2022 — Seed round</strong> <span class="midwest-badge size-default theme-green"> <span class="value">Funding</span> </span> </div> </header> <section> Closed $1.2 M from local angels and a Chicago-based VC firm. Hired our first three full-time engineers. </section> <footer> <a class="midwest-button variant-ghost size-small theme-primary" name="button" href="#"> <span class="midwest-button-content">Read more</span> <div class="midwest-loading-icon" role="img" aria-label="Loading" aria-hidden="true" style="display: none"> <div class="midwest-loading-icon-inner"> <!-- By Sam Herbert (@sherb), for everyone. More @ http://goo.gl/7AJzbL --> <svg viewbox="0 0 120 30" xmlns="http://www.w3.org/2000/svg" fill="currentColor" class="Midwest-LoadingIcon__Svg" focusable="false" aria-hidden="true"> <circle cx="15" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="60" cy="15" r="9" fill-opacity="0.3"> <animate attributename="r" from="9" to="9" begin="0s" dur="0.8s" values="9;15;9" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="0.5" to="0.5" begin="0s" dur="0.8s" values=".5;1;.5" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="105" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> </svg> </div> </div> </a> </footer> </div> </article> </div> </li> <li class="midwest-timeline-item complete"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2023 — 10 k users</strong> <span class="midwest-badge size-default theme-green"> <span class="value">Growth</span> </span> </div> </header> <section> Crossed 10,000 active workspaces — mostly indie devs and small agencies. Revenue hit $800 k ARR. </section> <footer> <a class="midwest-button variant-ghost size-small theme-primary" name="button" href="#"> <span class="midwest-button-content">Read more</span> <div class="midwest-loading-icon" role="img" aria-label="Loading" aria-hidden="true" style="display: none"> <div class="midwest-loading-icon-inner"> <!-- By Sam Herbert (@sherb), for everyone. More @ http://goo.gl/7AJzbL --> <svg viewbox="0 0 120 30" xmlns="http://www.w3.org/2000/svg" fill="currentColor" class="Midwest-LoadingIcon__Svg" focusable="false" aria-hidden="true"> <circle cx="15" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="60" cy="15" r="9" fill-opacity="0.3"> <animate attributename="r" from="9" to="9" begin="0s" dur="0.8s" values="9;15;9" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="0.5" to="0.5" begin="0s" dur="0.8s" values=".5;1;.5" calcmode="linear" repeatcount="indefinite"></animate> </circle> <circle cx="105" cy="15" r="15"> <animate attributename="r" from="15" to="15" begin="0s" dur="0.8s" values="15;9;15" calcmode="linear" repeatcount="indefinite"></animate> <animate attributename="fill-opacity" from="1" to="1" begin="0s" dur="0.8s" values="1;.5;1" calcmode="linear" repeatcount="indefinite"></animate> </circle> </svg> </div> </div> </a> </footer> </div> </article> </div> </li> <li class="midwest-timeline-item"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2024 — Series A</strong> <span class="midwest-badge size-default theme-orange"> <span class="value">Funding</span> </span> </div> </header> <section> Raising $8 M to grow the engineering team and expand into new verticals. </section> </div> </article> </div> </li> <li class="midwest-timeline-item"> <div class="midwest-timeline-item-connector" aria-hidden="true"> <span class="midwest-timeline-item-dot"> </span> <span class="midwest-timeline-item-line"></span> </div> <div class="midwest-timeline-item-card"> <article data-controller="midwest-card" class="midwest-card"> <div class="wrap"> <header> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong>2025 — International</strong> <span class="midwest-badge size-default theme-yellow"> <span class="value">Roadmap</span> </span> </div> </header> <section> Planned expansion into EU and APAC markets, plus a dedicated mobile application. </section> </div> </article> </div> </li></ol>1
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<%# Company history — alternating layout with categorised milestones. midwest_badge in each card header identifies the milestone type (Founding, Product, Funding, …); midwest_button in the footer links to the full story for completed chapters.%><% milestones = [ { year: '2020', badge: ['Founding', :default], title: 'Founded', cta: 'Our story', body: 'Started as a three-person consultancy in Chicago, focused on Rails tooling for product teams.' }, { year: '2021', badge: ['Product', :info], title: 'First product', cta: 'Read more', body: 'Launched the MVP to 200 beta users after six months of development. NPS was 71 on day one.' }, { year: '2022', badge: ['Funding', :success], title: 'Seed round', cta: 'Read more', body: 'Closed $1.2 M from local angels and a Chicago-based VC firm. Hired our first three full-time engineers.' }, { year: '2023', badge: ['Growth', :success], title: '10 k users', cta: 'Read more', body: 'Crossed 10,000 active workspaces — mostly indie devs and small agencies. Revenue hit $800 k ARR.' }, { year: '2024', badge: ['Funding', :warning], title: 'Series A', cta: nil, body: 'Raising $8 M to grow the engineering team and expand into new verticals.' }, { year: '2025', badge: ['Roadmap', :alert], title: 'International', cta: nil, body: 'Planned expansion into EU and APAC markets, plus a dedicated mobile application.' }] %><%= midwest_timeline(alternating: true, label: 'Company history') do |t| %> <% milestones.each do |m| %> <% t.with_item(complete: m[:cta].present?) do %> <%= midwest_card do |c| %> <% c.with_header do %> <div style="display: flex; align-items: center; justify-content: space-between; gap: 0.5rem;"> <strong><%= m[:year] %> — <%= m[:title] %></strong> <%= midwest_badge(m[:badge][0], state: m[:badge][1]) %> </div> <% end %> <%= m[:body] %> <% if m[:cta] %> <% c.with_footer do %> <%= midwest_button(m[:cta], '#', size: :small, variant: :ghost) %> <% end %> <% end %> <% end %> <% end %> <% end %><% end %>Alternating
alternating: true places odd items to the right and even items to
the left of a centred spine — a visually balanced option for
company histories or roadmaps.
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